Favor

Challenge
The Pill Club wanted a complete rebrand to relaunch the company to be a holistic women’s health company.

Idea
The brand idea is “The women’s wellbeing coalition we’ve been waiting for.” which translated into the brand we built and then all of the parts that came from that (web, packaging, launch campaign).

My Role
Lead copywriter across the entire project. I oversaw writers for web and packaging, and then was the primary copywriter for the launch campaign.

Team
ACD Copy: Me
Design Director: Elaan Bourn
Senior Designer: Mo Hy
Copywriter: Natalie Cipriano
Copywriter: Val Frost
ECD: Tish Evangelista