The Sims

Challenge
Create a brand book for The Sims that’s as fun and creative as the brand itself. The client really wanted something that inspires as well as informs.

Idea
Use The Sims characters to create a burn book. After all, the brand is known for its mischievous nature and offbeat humor.

My Role
Helped lead the overall project, did all of the copywriting, and reminisced about the days where I would use ‘rosebud’ to buy anything I wanted when I played the Sims as a kid.

Team
ACD Copy: Me
Strategy Director: Channing Jones
Design Director: Max Amato
Senior Designer: Brian Berding