Honda Snack Attack

Awards
Gold National ADDY for Digital Advertising - Social Media (x2)
Gold National ADDY for Digital Advertising - Social Media - Campaign
Shorty Award for Best Use of Social Media by One Brand Responding to Another Brand
One Show Merit award

Challenge
Launch the new Honda Odyssey through it’s key feature — HondaVAC (the first-ever in car vacuum) on social media.

Idea
Warn snack brands on Twitter that the HondaVAC is coming for them by creating the first large scale interbrand Twitter event.

My Role
Concepting the idea, pitching the idea to the ECD and the client, planning and writing all of our initial tweets, then constantly refreshing countless tabs to monitor when brands responded. And I wrote the case study.

Team
Senior Social Media Copywriter: Me
Art Director: Joaquin Salim
Art Director: Tynessa Jue
CDs: Ken Pappanduros & Chuck Blackwell
ECD: Jason Sperling