CR-V Wedding

Awards
Shorty Finalist - Best Use of Video in a Social Campaign

Challenge
Launch the new brand messaging, Start Something Special, on Honda's social channels in an authentic, shareable way.

Idea
Crash a fan's wedding in the best possible way.

My Role
Concepting the idea, selling it into client, conspiring with the bride’s mom, thoughtful wedding crashing, and all of the social media copy with the rollout plan.

Team
Senior Social Media Copywriter: Me
Art Director: Suzie Yeranosyan
Copywriter: David Sullivan
CD: J Barbush
ECD: Jason Sperling