Square for Retail Campaign

Challenge
Upmarket retail sellers don’t know that Square has tools that can make their day-to-day easier.

Idea
Show how Square demystifies the day-to-day by solving those challenges in an exaggerated, but slice-of-life way.

My Role
I was brought onto this project on my first day at Square, but I quickly jumped in helping lead concept development, concept testing, tagline development, tagline testing, scripting, and more.