A-Class Bucket List

Challenge
This was one of those “we need a freelance team to execute this idea we sold in” projects.

Idea
Owning a Mercedes is something you always thought would happen one day, but with the (slightly cheaper) A-Class, now you could own one today. To celebrate, the A-Class will help fans cross other things off their bucket list.

My Role
Scriptwriting for the launch video (including defining the three hero bucket list items), concepting and execution of the celeb ideas, overseeing the copywriting for the landing page, and figuring out the mechanics of how fans would submit their lists on Instagram.

Team
Freelance ACD Copy: Me
Freelance CD Art: Megan Sheehan
Art Director: Emily Stetzer
ECDs: Chris Joakim & Mike Donaghey