Fuzzy

Challenge
Rebrand Fuzzy, currently known as vet telehealth, to become the go-to brand for everyday pet wellness.

Brand Voice
The voice traits that make up the new Fuzzy brand are confident, empathetic, esoteric, and reliable, all of which combine to make them your pet health partner.

My Role
Lead copywriter for the verbal identity, website, and packaging. Also brought my dog mom expertise to the team.

Team
ACD Copy: Me
Design Director: Ed O’brien
Designer: Emily Hofmeyer
Designer: Brandi Steele